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The site states the following, "THE GAME HAS COME TO AN END! I hope everyone enjoyed this opportunity, and will participate in the challenge next year! Welcome to the annual Bloomfield Hills Financial Stock to Scholarship Challenge." We noticed that the web page said " The goal of this contest is to help high school students in the Tri-County Metro-Detroit area understand the basics of investing by participating in a risk-free environment with a fantastic incentive; you can win scholarship money for college!." The header had stock to scholarship challenge as the highest ranking keyword. This keyword was followed by stock market game, college scholarship, and scholarship applications which isn't as urgent as stock to scholarship challenge. The other words the site uses is virtual stock exchange. usa scholarship is also included and will not be viewed by web engines.